YAADCONNECTION

"Being able to say that five pairs of Nike sneakers were made in honor of Mighty Crown is truly a blessing. It reminds me that hard work does eventually pay off, but none of this would have been possible without the support of Reggae/Dancehall fans," says Masta Simon, co-founding member of

Mighty Crown.



Sneaker freaks have been obsessed with Mighty Crown's new sneakers, particularly because they are limited editions. Since the demand for this limited supply is so high, remaining pairs are being purchased by collectors for prices in the range of $300 - $400. In addition to the sneaker aficionados, more than a few celebrities have been spotted donning the kicks. Because the sales of Mighty Crown's past sneakers with Nike were exceptional, one can truly understand why a new deal was sealed. Moreover, it's clear that Nike and other companies are starting to realize that Mighty Crown's popularity can be used to market the lifestyle of Japan's burgeoning Reggae/Dancehall culture. Much to their credit, Mighty Crown has landed numerous endorsement deals over the past several years.

"The influence that selectors and other key members of the Reggae/Dancehall and Sound System culture have on the lifestyles of those they entertain is undeniable, yet underrated by many. Mighty Crown's continued relationship with Nike simply solidifies them as a brand and a marketing powerhouse. At the same time, it shows limitless possibilities for those at the forefront of our music and culture," says Mighty Crown's long time manager Garfield "Chin" Bourne of Irish and Chin.

Mighty Crown's newest Nike sneakers add to their growing empire, which consists of a sound system, record label, magazine, clothing brands and retail outlets. Always focused on expanding their outfit, Mighty Crown continues to make great business strides.